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Why You Should Apply Segmentation and Targeting for Your Email Marketing

We all know the benefits of email marketing. You don’t spend much money on email marketing and it is a medium to allows for easy communication with your current and potential customers. There is actually a proper way of sending these emails and if you fail in this your emails will soon become spam because they are mostly unsolicited. This will make the people who receive your emails either ignore it every time, delete it or get irritated every time they receive your emails.

If you do best practices for email marketing then you will find people who will be interested to read your emails.

The way to do this is to deliver relevant information that actually interests your target audience. And the way to know what information is relevant to what audience is through segmentation and targeting.

Email marketing segmentation is the ability to divide your contact list into specific groups determined by their attributes. This makes your email marketing more targeted. Targeting your audience with relevant content is an effective and efficient way of having your emails well received and read.

There are many other benefits of email segmentation aside from delivering relevant information to them. With segmentation you will get a good glimpse of how your customers behave. By this also you will know who among your customers are the most valuable which can help you create relevancy for them. Then you can position your products or services to specifically address their specific needs.

Segmenting your email audience can be done through many attributes. They can be segmented by lifestyle, purchasing habits or history, the things that they can be contacted about, products that they need, demographics, and business.

When you have segmented your email list, you can then apply it to your existing data. It is important to determine the key attribute to use for each list.

Segmentation requires constant testing and reevaluation over a period of time to make sure that your lists are clean and accurate. Nobody wants to receive an email about a product that you have just recently bought.

Tracking the results of your campaign would allow you to know the behavior of your audience. Tracking will help you sort through and whatever you have learned from it can be applied to your future campaigns. What is great in tracking is that people who read the email can be identified and also those who have clicked on links. Subscribers and unsubscribers can also be tracked and you can also ask their reason why they unsubscribed.

With segmentation and tracking, your email audience will respond positively to the emails that you will send them.

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