Let Us Take a Look at 2017’s Creativity in Design
We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. More so than having a user friendly website, since this is very important for this strategy, but also it should be designed in such a way that it can attract viewers. In today’s competitive digital world, make sure that your website would come across as highly competent and professional, with seeming graphics, speed of service and usability, thus literally attracting potential customers who would be interested enough to linger in your site. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. It is thus fair to say that tech designers are considered our artists in today’s modern digital world.
It can also be noted that minimalism is the modern strategy in marketing. In web designing today, being minimal would be an incorporation of colours and bolder headlines and simple universal icons.
The end goal in having a minimalist approach is to be able to communicate well with potential clients. Generally, when we say design, what comes into our minds is imagery. But in 2017, the dynamism is formed when static descriptions are mixed with video.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. In order to increase in parallax, a 3D effect is also being added to the site.
Among the big and bold graphics and photography, illustration is rising in its popularity, erasing the idea that subtlety of expression has disappeared in the area of artistry but instead has grown in popularity. The fact is that illustration is a language that is visual and that can present a brand’s qualities without an overbearing presentation, and thus several companies would choose this design more.