Why do I believe good PR and enterprise ethics are inextricably linked? The thought is: the autonomous persons makes selections for herself; she does not mindlessly comply with others’ instructions. In the case of a company that sells cereals with all-pure components, the advertising division should temper enthusiasm for the product versus the laws the govern labeling practices.
Regulation usually guides enterprise ethics, while other times business ethics provide a fundamental framework that businesses could choose to observe to gain public acceptance. Various business ethicists have sought to determine the implications of Rawls’s (1971) justice as fairness—the dominant concept of justice within the English-talking world—for enterprise.
Legal guidelines ” are the written statutes, codes, and opinions of presidency organizations by which residents, companies, and persons present within a jurisdiction are expected to control themselves or face legal sanction. A third kind of argument for worker participation in managerial choice-making is the parallel case” argument.
Donaldson, T. & T.W. Dunfee, 1999, Ties that Bind: A Social Contracts Strategy to Enterprise Ethics, Cambridge, MA: Harvard Enterprise Press. For instance, Rawls has been interpreted as providing a critique of offshore outsourcing on social contract grounds, whereas Nozick’s libertarian philosophy rejects the notion of any optimistic company social obligation.
An organization which sets out to work inside its personal moral guidelines is also much less susceptible to being fined for poor behaviour, and fewer more likely to discover themselves in breach of one among a large number of legal guidelines regarding required behaviour.